Another week, another Open Book Blog Hop! I am getting quite into this series now!
The topic for this week is adverts. And more specifically the best and worst ones in my opinion.
And remember to pay a visit to my fellow writers to see what they have come up with. You can find their works here!
This one is an interesting topic. With the rise of set-top boxes such as TiVo, we can record so much content and skip through the ad breaks. Ad space is more of a premium here in the UK where a break tends to be around 5 minutes, and only once every 15 or so minutes of TV. I still remember when I first visited America and discovered an hour of TV had as much time for ads as the actual shows!
But I just about remember a time when this wasn’t an option, what with me being a young’un and all! Some adverts just stick in the mind. That’s the mark of a great advert for me, when even years later you can remember the ad and the product. It doesn’t even need to specifically relate to the product! Some of the most irritating adverts can be catchy.
For my favourite, I am actually picking two. The first often appears at the top of the pile of top UK TV ads. It’s an ad for Cadbury’s Dairy Milk chocolate. The whole thing is set on the iconic purple backdrop that is synonymous with Dairy Milk and features a rather impressively realistic gorilla drumming to the epic Phil Collins song, In The Air Tonight. The song is incredible, the animation, and the simplicity of the set. I just love it.
Another favourite of mine is this little beauty from the 1995 Superbowl – the iconic Budweiser frogs. Simple, eye catching and effective. In fairness, Budweiser have loads of ads that stick in my mind so many years after they aired!
An honourable mention has to go to basically any Christmas advert from British retailer John Lewis. They aren’t overtly about selling stuff. They have great music, wonderful narratives and always manage to play on the emotions.
As far as adverts I don’t like – anything perfume/fragrance related. I alwats find them to be strange. No narrative, music that doesn’t match and quite often are sprinkled with Hollywood celebs to really sell. Not for me.